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Social Media Reach
In addition to 40,000 miles across the U.S. and 130 unforgettable performances before more than 650,000 fans in the nation’s premier rodeos Charro on the Road has also built a powerful and dynamic presence on social media.
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Total Followers (All Platforms)
Instagram: 31,834
Facebook: 55,871
YouTube: 400
Total: 88,105 followers
Recent 28-Day Performance
Instagram Views: 574,400
Facebook Views: 340,400
Combined Views: 914,800
Engagements (Likes, Comments, Shares): 19,400+
Highlight Month (July 2025)
Total Views Across Platforms: 1.2 Million+
Serving as an ambassador of Charrería in the U.S. carries deep cultural meaning. It represents the responsibility and pride of sharing Mexico’s national sport with new generations and diverse audiences. Receiving the “Espuela de Oro” distinction in 2022 from the Federación Mexicana de Charrería further honors this mission, recognizing my dedication, contribution to promoting the sport, and my commitment to preserving and sharing its rich traditions. This role builds cultural bridges and ensures that the beauty of Charrería continues to grow and inspire far beyond its roots.
Winning Season 1 of the GO-BIG SHOW was a moment where Charrería reached millions of homes across the world. This accomplishment brought traditional Mexican horsemanship, family legacy, and centuries-old skills to mainstream television, allowing audiences unfamiliar with the culture to witness its beauty. It marked a breakthrough moment where heritage became a nationwide spotlight.
Having a presence at the National Finals Rodeo for twenty-eight years is an extraordinary milestone. The NFR is widely regarded as the “Super Bowl of Rodeo,” and contributing to the event for nearly three decades reflects exceptional consistency, professionalism and artistic impact. This includes performing, as well as creating and coordinating openings and specialty segments that help shape the entertainment part of the production. Additionally, being selected as an official contract act 10 times highlights the act’s longstanding value and influence within the NFR’s elite lineup.
Being named PRCA Dress Act of the Year 4 times is one of the highest honors in professional rodeo entertainment. It recognizes not just talent but consistency, creativity and the ability to wow crowds nationwide. Charro on the Road has been voted every single year as one of the Top 5 Pro Rodeo Specialty Acts, proving its cultural impact, elegance and storytelling continue to stand out among the very best in the sport. Earning this award multiple times means the act has become a symbol of excellence, admired by committees and celebrated by fans across the country.
Being inducted into the 2024 Texas Cowboy Hall of Fame is a profound cultural honor, placing your story among the legends who shaped Western identity. This recognition acknowledges the blending of American cowboy traditions with the deep roots of Mexican Charrería, honoring a lifetime of preserving, celebrating, and elevating both cultures. It symbolizes the respect earned from two worlds that share the same spirit.




