Serving as an ambassador of Charrería in the U.S. carries deep cultural meaning. It represents the responsibility and pride of sharing Mexico’s national sport with new generations and diverse audiences. Receiving the “Espuela de Oro” distinction in 2022 from the Federación Mexicana de Charrería further honors this mission, recognizing my dedication, contribution to promoting the sport, and my commitment to preserving and sharing its rich traditions. This role builds cultural bridges and ensures that the beauty of Charrería continues to grow and inspire far beyond its roots.
Winning Season 1 of the GO-BIG SHOW was a moment where Charrería reached millions of homes across the world. This accomplishment brought traditional Mexican horsemanship, family legacy, and centuries-old skills to mainstream television, allowing audiences unfamiliar with the culture to witness its beauty. It marked a breakthrough moment where heritage became a nationwide spotlight.
Having a presence at the National Finals Rodeo for twenty-eight years is an extraordinary milestone. The NFR is widely regarded as the “Super Bowl of Rodeo,” and contributing to the event for nearly three decades reflects exceptional consistency, professionalism and artistic impact. This includes performing, as well as creating and coordinating openings and specialty segments that help shape the entertainment part of the production. Additionally, being selected as an official contract act 10 times highlights the act’s longstanding value and influence within the NFR’s elite lineup.
Being named PRCA Dress Act of the Year 4 times is one of the highest honors in professional rodeo entertainment. It recognizes not just talent but consistency, creativity and the ability to wow crowds nationwide. Charro on the Road has been voted every single year as one of the Top 5 Pro Rodeo Specialty Acts, proving its cultural impact, elegance and storytelling continue to stand out among the very best in the sport. Earning this award multiple times means the act has become a symbol of excellence, admired by committees and celebrated by fans across the country.
Being inducted into the 2024 Texas Cowboy Hall of Fame is a profound cultural honor, placing your story among the legends who shaped Western identity. This recognition acknowledges the blending of American cowboy traditions with the deep roots of Mexican Charrería, honoring a lifetime of preserving, celebrating, and elevating both cultures. It symbolizes the respect earned from two worlds that share the same spirit.
BECOME A SPONSOR
Supporting Charro on the Road means being part of a mission that celebrates Mexican culture, tradition, and resilience everywhere we go. Each event, story, and encounter we share inspires communities and keeps alive the authentic spirit of the charrería an art that unites passion, discipline, and heritage.
By becoming a sponsor, you’re not just supporting a project; you’re joining a movement that honors identity, strengthens cultural roots, and connects audiences around the world. Together, we can take this legacy further, one road at a time.
EXPERIENCE THE SPIRIT OF CHARRERÍA,
COMING SOON
Charro on the Road THE DOCUSERIES
Supporting Charro on the Road means being part of a mission that celebrates Mexican culture, tradition, and resilience everywhere we go. Each event, story, and encounter we share inspires communities and keeps alive the authentic spirit of the charrería, an art that unites passion, discipline, and heritage.
By becoming a sponsor, you’re not just supporting a project; you’re joining a movement that honors identity, strengthens cultural roots, and connects audiences around the world. Together, we can take this legacy further, one road at a time




